We are a boutique user research studio

At personas, we help start-ups, multinational companies, and public institutions create products and services that are based on a deep understanding of people. Through user research and human-centered design, we create solutions that drive business growth by adding real value to users’ daily lives.

User Research

Gain a deep understanding of users’ aspirations, unmet needs, and unspoken motivations to identify problems and discover business opportunities. Our toolkit includes:

In-home interviews
Observation
Contextual inquiry
Service safari
User testing
Persona profiles

Service Design

Reimagine and digitize end-to-end services and business processes to bring remarkable user journeys to life. Our methods include:

Co-creation workshops
Design sprints
Customer journeys mapping
Design Scenarios
Service testing insights
Service blueprints

Corporate Training

By working with your organization, we can support you in establishing new processes and help educate and train your team. Topics inclue:

User Research
Human-Centered Design
Usability and Human Factors

Save

How We Can Help

Understanding people is the basis for creating value. We help you connect with your clients to discover business opportunities and design meaningful experiences.

We specialize in qualitative research, which is key to understanding the blind spots in big data. Analytics can tell you the what, when, and even where of your customers’ choices. But anthropology explains the why behind human behavior, enabling us to identify significant opportunities to stay relevant.

As an independent, boutique studio, we work collaboratively with you and your users to solve challenging problems and create products that offer workable solutions. Then we test and test until we get it right. Testing concepts and products in their early stages ensure they are based on users’ needs and motivations, saving a lot of time and resources in the long run.

Mapping your real user´s needs and pains can help your company to:

Reduce the risk of failure
Make smarter business decisions
Focus priorities of your teams
Increase ROI
Save time and resources
Create long-lasting bonds with customers.

Who We Are

We are an experienced team of women researchers, social scientists, and designers who are passionate about people. We believe that empathy is the key to success in any project.